Hilton Exec Enthuses About the ‘Incredible’ Mega-Event of the Golden Globes
Fifth in a series of interviews with people who help make the Golden Globes happen.
Nestled on the northwest corner to the most famous zip code on Earth, The Beverly Hilton Hotel serves as a gateway to the Garden Spot of the World, or as mere mortals call it, Beverly Hills.
The 566-room luxury getaway has been a fixture since it opened its doors in August 1955, hosting not only vacationers, but such political dignitaries and celebrities as John F. Kennedy, the Duke of Windsor, Aristotle Onassis, Charlie Chaplin, Marilyn Monroe and Elizabeth Taylor, who spent several of her honeymoons in the penthouse suite. However, its most famous recurring occupant has been the Golden Globe Awards, which have called the hotel home since 1961.
Over the show’s six-plus-decade residency, the Hotel and the Globes have seen major changes. One of the most notable has been the growth of the proverbial Red Carpet, which used to be housed in the main lobby off the Wilshire entrance, with maybe four or five TV crews and numerous photographers capturing the arrivals. But as the show grew in popularity and stature, the Hilton converted its trademark circular driveway into one of the most desired and coveted pieces of show business real estate, welcoming not only hundreds of the world’s media but such entertainment icons as Steven Spielberg, Julia Roberts, Taylor Swift, Michelle Pfeiffer, Tom Hanks, Morgan Freeman and Meryl Streep.
But the arrivals are just the primer to a show that, due to that six-decade working relationship, runs like a well-oiled machine.
“Part of our core is we’re the hub of these (entertainment) events,” notes Ryan Paterson, the director of sales and marketing for the Hilton. “There are events that come through our doors every year and we’re incredibly fortunate to be in this position because of our ballrooms and the unique layout of our meeting space and the way that we’re very seasoned in making incredible events happen.”
Those wheels start turning almost immediately after the preceding year’s show finishes. Logistical coordination is in constant motion until September, when detailed preparation starts. The heavy lifting begins several weeks before the Globes, as the Hilton coordinates the load-in of all the audio, visual and production equipment to populate the International Ballroom.
“The hotel kind of becomes a city of nearly 4,000 people during the Globes,” continues Paterson, “and it is incredible to witness what takes place. And the army that it takes to make that happen is pretty incredible.”
Supporting his Hilton army are the police and fire departments to the city of Beverly Hills, which not only facilitate permits, street closures, and crowd control but security as well. “Just keeping the show in the city of Beverly Hills and the support that the city has shown our partners and us in making that happen has been incredible. I never would have guessed all the moving parts that go into this, and it’s really humbling and cool to see,” he adds.
Seats inside the International Ballroom are some of the most coveted tickets in town and though the room cannot accommodate the hotel’s regular clientele, The Beverly Hilton has come up with a unique experience. To show appreciation to its most loyal guests, the hotel offers a weekend Globes package, complete with rooms in the Wilshire Tower, special meals, a gift bag and a prize: special bleacher seating on that Red Carpet, where they get an up-close experience to watch the arrivals of the biggest and brightest of Hollywood.
“You get a front row to almost reach out and touch the stars,” notes Paterson.
One challenge for all parties has been the Beverly One project, which will transpose the 17.5 acres of land in the heart of Beverly Hills into a luxury one-stop combo of gardens, shopping, a new Aman Hotel and luxury residence, which will all be sewn together in a very pedestrian-friendly way with its current neighbors, the Waldorf Astoria and Hilton. While construction has eliminated the self-park area, Paterson is quick to note they are coordinating with neighboring parking structures and shuttle buses to make everything seamless. The Hilton is poised and ready for its close up.
“It’s just a unique place,” he sums up. “I feel really lucky to be a part of it.”