- Box Office
World Box Office, Feb 22-28
The old gods have faltered once again in the age of super-heroes. After the lackluster performances of 2014's two big-budget biblical thrillers Noah and Exodus: Gods and Kings, Lionsgate and Thunder Road Pictures suffered a disappointing launch for their ambitious period epic Gods of Egypt. The film, which stars Gerard Butler, Courtney Eaton, Brenton Thwaites, and Game of Thrones' Nicolaj Coster-Waldau portrays the Egyptian myth of the struggle between the chaos god Set ( Butler) and his brother Horus, god of the sky (Coster-Waldau). After Set murders their father, Osiris, he banishes his brother and Egypt enters a period of darkness and tyranny. With the help of two mortals (Eaton and Thwaites,) Horus must regain his powers and fight a pitched battle against his brother's armies to restore order in the Nile Kingdom. A strong cast and original premise weren't enough to make this $150 million project into a hit. It opened to just $14.1 million at home, finishing second in North America.
It struggled to find traction overseas as well, earning just $24 million from 64 markets. In Russia, where action-heavy epics like this typically played well, it came in first but on just $3.5 million. It made $1.9 million in Brazil and earned a few top spots in Central America and South-East Asia, but failed to attract too many viewers in Western Europe and in Australia, where the majority of its filming took place. On the bright side for Lionsgate, as they continue the search for a new tent-pole series after the successes of Twilight and The Hunger Games, their reported exposure to the production cost was only $10 million although its still unclear how much they put up for prints and advertising. The film has a fairly staggered release schedule with key markets like France and Germany not opening until April and has a China release scheduled for March 11. There's still a chance that they'll be able to make their money back, but it does not look like Horus will be their the next Katniss Everdeen.
Another epic on a decisively more human scale, last night's Academy winner for Best Director, Best Cinematography and Best Actor in a Lead role, Alejandro Gonzalez Iñárritu’s The Revenant crossed $400 million global this weekend. It finished with $3.8 million at home and $14.1 million abroad, and has now reached global cumulative earnings of $406 million.
Meanwhile Deadpool found its mark again as it finished its third frame at the top of the pack in the U.S. and abroad. It picked $31.5 million in its home market, and added $39.8 million in overseas revenue. Its biggest foreign market was South Korea, where it picked up $3.7 million, followed by the UK where it finished first place once again with $3.39 million and reached a $49.8 million cume. Germany and Australia were each good for $3.1 million. After a weekend cume of $71.7 million, the picture's global earnings have reached a staggering $609.3 million. Not so bad considering a reported $58 million budget.
Disney's slightly more family friendly Zootopia followed up on last week's limited international roll out with a $30 million take from 31 markets, good for second place on the overseas chart. With its U.S. and China launches coming up on Friday, expect this picture to take a big leap up the charts by the close of next frame.
In addition to Zootopia's major market expansion, next week we'll keep an eye on Gods' developing future, as well as the opening runs of the Olympus Has Fallen sequel London Has Fallen, and Tina Fey's lighthearted take on the war in Afghanistan, Whiskey Tango Foxtrot.