Venice 2016, Day 5: Stairway to Heaven (With Duckies. And Boats.)

1 of 12

Premieres: 73rd Venice Film Festival - Jaeger-LeCoultre Collection

VENICE, ITALY - SEPTEMBER 05: Olga Sutulova poses on the red carpet with Jaeger LeCoultre Communications Director Laurent Vinay during the premiere of the film 'Piuma' at the 73rd Venice Film Festival at at Sala Grande on September 5, 2016 in Venice, Italy. (Photo by Ian Gavan/Getty Images for Jaeger-LeCoultre)

2 of 12

'Piuma' Premiere - 73rd Venice Film Festival

VENICE, ITALY - SEPTEMBER 05: Director Roan Johnson plays with rubber ducks at the premiere of 'Piuma' during the 73rd Venice Film Festival at Sala Grande on September 5, 2016 in Venice, Italy. (Photo by Pascal Le Segretain/Getty Images)

3 of 12

amyadams_snapped_by_fan

4 of 12

'The Bad Batch' Photocall - 73rd Venice Film Festival

VENICE, ITALY - SEPTEMBER 06: Director Ana Lily Amirpour attends a photocall for 'The Bad Batch' during the 73rd Venice Film Festival at on September 6, 2016 in Venice, Italy. (Photo by Andreas Rentz/Getty Images)

5 of 12

ITALY-CINEMA-FESTIVAL-VENICE-MOSTRA

Actress Suki Waterhouse (L) and director Ana Lily Amirpour arrives at the premiere of the movie "The Bad Batch" presented in competition at the 73rd Venice Film Festival on September 6, 2016 at Venice Lido. / AFP / TIZIANA FABI (Photo credit should read TIZIANA FABI/AFP/Getty Images)

6 of 12

young_pope_party

7 of 12

young_pope_party_mieli_and_sorrentino

8 of 12

Celebrity Sightings - Day 2 - 73rd Venice Film Festival

VENICE, ITALY - SEPTEMBER 01: Amy Adams and Jeremy Renner arrive at the Arrival' Photocall on a boat at the 73rd Venice Film Festival on September 1, 2016 in Venice, Italy. (Photo by Danny Martindale/GC Images)

9 of 12

ITALY-CINEMA-FESTIVAL-VENICE

British actor Michael Fassbender (L) and actress Alicia Vikander arrive on a taxi boat at the Excelsior Hotel to promote the movie "The Light Between Oceans" presented in competition at the 73rd Venice Film Festival on August 31, 2016 at Venice Lido. / AFP / TIZIANA FABI (Photo credit should read TIZIANA FABI/AFP/Getty Images)

10 of 12

Celebrity Sightings - Day 5 - 73rd Venice Film Festival

VENICE, ITALY - SEPTEMBER 04: Mel Gibson has a joke with Andrew Garfield as they arrive by boat to the Lido during the 73rd Venice Film Festival on September 4, 2016 in Venice, Italy. (Photo by Danny Martindale/GC Images)

11 of 12

Celebrity Sightings - Day 7 - 73rd Venice Film Festival

VENICE, ITALY - SEPTEMBER 06: Natalie Portman is seen during the 73rd Venice Film Festival on September 6, 2016 in Venice, Italy. (Photo by Jacopo Raule/GC Images)

12 of 12

Celebrity Sightings - Day 3 - 73rd Venice Film Festival

VENICE, ITALY - SEPTEMBER 02: Jake Gyllenhaal is seen during 73rd Venice Film Festival on September 2, 2016 in Venice, Italy. (Photo by Franco Origlia/GC Images)

September 6, 2016

Festivals

All festivals are, by their own nature, a perfect environment for promotion. The most spectacular feats of publicity are usually reserved for Venice’s younger cousin, Cannes, but Lido & Lagoon have their own particular dose of look-at-me-strategies. In sync with the festival’s casually elegant atmosphere, most promotional activities are of a smaller scale, more focused on good food and personal interactions than publicity stunts. But then someone bought a considerable amount of rubber duckies… Our gallery is all about what they were doing in the Lido and a how stars adapt to the city’s main mode of transportation.