Born to Be Bad

In the pressbook for Born to Be Bad that was sent to exhibitors and theater owners to help them publicize the film, the headline on the first page read “Heartless, Glamorous Huntress of Men, Their Hearts, Their Wealth: Trapped in Her Own Pitfalls, Victim of Greed and Rashness. ” The taglines for the film’s posters were equally bodice-ripping – “Baby-faced Savage in a jungle of intrigue!” and “Man-Bait! Trouble never came in a more desirable package!” featuring a photo of Joan Fontaine posing provocatively in a slinky red strapless gown.