Sundance 2020: Happy Happy Joy Joy: The Ren & Stimpy Story
In the early 1990s, children’s cable network Nickelodeon, seeking animated programming different from the medium’s traditional powerhouse providers, opened itself up to outside pitches and turned to a hyperactive, highly imaginative upstart, John Kricfalusi, giving him a shot with a six-episode order for Ren & Stimpy, a TV show about an emotionally imbalanced chihuahua and his good-natured but dimwitted feline best friend. When the series premiered in August 1991, it was an out-of-the-gate smash hit, breaking rating records, immediately challenging The Simpsons (then just entering its third season) for domination among animation fans, and eventually raking in, at its peak, several billion dollars in merchandising per year.