South by Southwest 2022

There is no doubt that SXSW is one of the most important conferences for innovation and creativity. And while it brings important conversations of new behavior, trends and technology, it is also a great place to spot your favorite celebrity.

South by Southwest isn't just tech and the metaverse.  There are screenings, Q&As, and meet & greets with famous names that make every Silicon geek or Hollywood fan’s heart beat faster: great minds from Mark Zuckerberg, Mark Cuban and Jeffrey Katzenberg to Pussy Riot.

After a COVID-19-imposed hiatus in 2020 and 2021, SXSW’s back! Austin’s biggest festival returns with a vengeance – maybe not in size, as the event has been scaled down and mask-wearing and distancing were encouraged – but with an urgency to address social, political, and environmental issues here and now on Earth, out of space, and as Virtual, Augmented and Mixed Reality (XR Experience). Founded in 1987 to converge the tech, film/TV, music, and gaming industries as well as an expression of all forms of creative and innovative art, this year’s predominant theme of “South By” (as locals, fans, and SXSW pros like to call the festival which runs from March 11-20, 2022) is crypto-mania – with its hype and skepticism alike.