- Industry
The Power of International Markets: In India, It’s Bollywood Vs Hollywood
In a country addicted to 3-hour long movies that are mash-ups of every genre (musical numbers, bodice-ripping melodrama, action and chase scenes all in the same movie) with saintly mothers, perky heroines and suffering-while-singing heroes, the second biggest movie of last year was The Jungle Book. It shattered every record by grossing $39 million.