• Box Office

World Box Office, October 17-23

Tyler Perry’s Boo! A Madea Halloween scared the pants off Tom Cruise’s Jack Reacher: Never Go Back and finished the weekend in first place. Madea came back from a deficit on Friday where it was trailing Reacher by $1.3 million to claim this week’s domestic top spot with a $27.6 million opening. This is the first Madea film since 2013 and audiences were obviously excited to see this iconic character on the big screen again. Whereas the previous films in the series had typically played eighty to ninety percent African American, this weekend saw a more diverse crowd turn, with non-blacks making up forty percent of the audience. Boo! earned an A cinemascore and it opens in limited overseas markets next week.

While Madea got its trick or treating done early, Jack Reacher: Never Go Back missed the ledge on its first leap but nevertheless finished the week in a strong second place and at the top of the foreign charts. It scored $23 million at home. Few expected a sequel to be green lit but with this entry opening 50% higher than the original’s $15 million debut, David Ellison’s Skydance Media is finding success in turning these films into a mid-budget action franchise. Tom Cruise’s popularity abroad is as high as ever and foreign audiences turned in pretty good numbers for his latest action film. Never Go Back opened in thirty overseas territories, roughly eighty percent of its eventual markets, and made an even $31 million. $6 million came from a troubling China release, while the UK was good for $3.3 million and Russia pitched in with $1.2 million.

Next on the list of new domestic openers is Ouija: Origin of Evil that came in third with a $14.05 million bow at home. The production was handled by Jason Blum’s Blumhouse, and with a foreign tally of $7.9 million thanks in part to a strong $2.2 million Mexico opening is shaping up to be another boutique horror miracle. The sequel cost just $9 million to make and has already reached a $22 million cume.

Still abroad, the first numbers are in for DreamWorks’ Trolls after its Scandinavian opening last week. It moved into 11 new markets and made a tidy $18 million. Trolls is based on a popular line of dolls created by a Danish carpenter in 1959. Its UK opening was worth $6.9 million, while the German debut rounded up $2.2 million and its first French outing netted $4.17 million. Over the coming weeks we will see how it does in its 70 remaining markets, starting with its U.S. debut on Friday.

Last week’s champion Inferno added $28.9 million overseas after having strong return legs in Europe and a good $3.5 million Korean debut. It retained the number one spot Germany, Italy, and Brazil, and has reached $8.2, $9.3 and $6.6 million in those countries respectively.

Next week, the third sequel based on Robert Langdon conspiracy thrillers starring Tom Hanks moves into China and Japan, concurrently with its American debut. On the specialty market, we will have the debut of Jim Jarmusch’s Iggy Pop retrospective, Gimme Danger. 

See the complete box office estimates for this week: