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Publicity

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Publicity Stunts at the Cannes Film Festival

What better place to publicize your film than the Cannes Film Festival where the world’s media gathers every May? More than 4,000 journalists and over 2,000 media outlets from 90 countries attend, according to the festival’s website. So making a splash in a creative, silly or tacky way is de rigueur on the Croisette, from the topless starlets of yesteryear like Simone Silva posing without her top in Robert Mitchum’s arms in 1954 (three paps fell over themselves into the ocean to take her picture; one broke his ankle, another his elbow) to Sacha Baron Cohen sporting a lime green mankini at the photocall for Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan in 2006, splashing in the waves flanked by a bevy of bikini-clad beauties.