Social Media is the North Star for Entertainment Marketing
Having grown up during the explosion of the internet, Gen Z is accustomed to the digital landscape constantly fighting for audience attention. According to IGN’s recent study “Generations In Play,” members of Generation Z, the generation born between 1997 and 2012 also known as “Zoomers,” are more likely to treat moviegoing as “an active social event, indexing highest on the 'In Theater' experience.