• Industry

Twilight of the Soaps

Slowly, gradually but inexorably, over the past decade, something extraordinary has been happening in Brazil : after half a century of total domination as the country’s go-to form of audio-visual entertainment, the telenovela is steadily fading, its audience in a continuous free fall. In its place, a new generation of viewers, who grew up with American series and sitcoms, from Friends to The X Files and Lost, are seeking out the local equivalent of their passions.