Italian Box Office

Italian cinema is once again at the top of the weekly box office charts. In only four days of screenings, C’era una volta il crimine came close to reaching the podium, overtaking Death on the Nile and remaining behind only the two U.

Italy confirms itself as one of the countries in the world that most attracts international productions and stars. In this period, given the loosening of Covid-19 restrictions for both traveling and filming, numerous crews have started new film projects in various territories of the “Belpaese” (the “beautiful country”, as Italy is often addressed).

The West, Europe, and Italy are trembling. As a result, fewer Italians went to the movies last week.

The Covid cases go down, the box office figures go up. The Italian film industry is back on track and for the second week in a row box office grosses and audience numbers levitate.

After two weeks with the same movies at the top of the Italian box office, the week from 07/02 to 13/02 saw a clear change in the ranking. Last week we wrote about the great expectations for the release of two movies: Death on the Nile by Kenneth Branagh and the first movie by the singer-songwriter Fabrizio Moro, Ice.

Another meager week for cinema in Italy has come to an end, with only two productions (the first two in the box office charts) exceeding 500 thousand euros. Nothing to be surprised about: the audience and the pandemic go hand in hand.

The pandemic is hitting the Italian market hard. In the current epidemiological situation, which sees millions of citizens in quarantine, the box office is suffering.

This week's real hit, literally, comes from the Williams sisters. Released on January 13th in Italy, the film King Richard, directed by Marcus Green and starring Will Smith, immediately placed third on the box office podium, grossing €396,410 in the first three days alone.

An Italian saying states: “Chi ben comincia è a metà dell'opera”, which can be translated as: those who start well, are already halfway through. And this year – at least the beginning – seems to have the right conditions for a great comeback of Italian movies.

For the second year in a row, the Covid pandemic has strongly affected box office returns in Italy, where the emergency forced movie theaters to shut down for four months in 2021, from the beginning of January to the end of April. And in the last part of the year, due to the sudden increase in the number of infections, an extremely large number of people were quarantined in their homes, thus impacting the numbers for the holiday season.